How effective is the combination of your main task and ancillary text?
We were given a choice to pick two ancillary texts my group and I decided to do a magazine film review and 3 house-style posters which is a poster campaign that contains the same themes and also to include different target audiences spread across the three posters, also I considered the target audience for my magazine film review as certain film magazines target certain age groups thus Empire, BFI or Total film.
In my research choose to buy two magazines which showed me the format and style of a magazine this helped me to make my review look as realistic as possible. For switch our main poster featured Frank and Charlie in which are the leading characters, they are shown from profile view both hi fiving each other in the centre of the frame, I personally felt this shot held a high significance within our film as it represents success and achievement in contrast to the beginning of the film where Frank and Charlie are view as hopeless losers with very little common sense which is why i think my poster creates irony. Also I considered my characters facial expressions and body language within each poster as i still bear in mind the theme and each characters representation this help build a fan base for “switch” as the poster helps to give the audience a insight of the film and gradually people will start to ask questions leading to the people wanting to see the film.
Overall regarding the idea of three house style posters which are each individually slightly different and hold high production value looking posters as I used 3 different images which were shot in the same location but kept the tagline all the same throughout all three posters and also used the same black fade border, I viewed this as significant as the border creates a focal point which captures the audience attention.
The main product and two ancillary text promotes the institution as a brand which is why both ancillary text were equally just as important as the film, Usually film institutions usually have a representation for using famous actors or being successful when engaging its target audience as one would identify by its number of products and whether they for filled their purpose. In “Switch” case the magazine film review I created was highly important down to every little detail such as the page numbers and creating logos and film rating, this could be featured in a currently running magazine. I chose to uses the format of total film as total film includes all genres from action movie to teen romance therefore “Switch” would sit comfortably in total film.
Our film review “Switch” is the feature review and as I researched most feature reviews where positioned at the top of the page and usually the image would be larger than other reviews. The picture that I used was of a scene within “Switch” as Frank and Charlie discover the car that is for sale , this image also is extremely important as it is the cause of a number of schemes .I also included other real film which I used real images and reviews this also helped to make the review look more realistic, However the chosen position of my film magazine review was based on what intrigued me and I considered what the audience would be looking for as a film review purpose is not to give the whole entire film plot away but to work with the main product as a package which encourages the audience to want to watch the film, which I hoped to make the main task and the two ancillary text work to an advantage as a package.
Monday, 14 March 2011
Evaluation 3
Audience feedback is very important throughout our main task, as we used the feedback as a prompt to guide us on how to make improvements in our present work and future work for example meeting generic expectations and if there were any improvements that needed to make.
Collecting positive and constructive feedback became challenging at some points due to a wide variety of different opinions, this was overcome by basing the decision of the majority and also deciding as a group. The feedback process started at our very first pitch as we wanted our film to be enticing and remember able, the first story pitch fell into the genre of romance which is quite simple and straight forward, as we wanted to make our film original so the idea of slapstick comedy was unusual and also by using no sound also our genre and included sub-titles. Initial feedback was given then tried to recreate our original story into something that would be straight forward to make.
The story of Switch shared similar humorous elements to “the hang over and superbad” as we tried to inflict these ideas into our film, however after the final story it seemed so flowing and simple. The positive feedback was that the Audience felt they could identify themselves with the characters, this signifies that film research in specific genres is vital. The only negative feedback which was given was that certain scenes could have been a bit more obvious and if not having restricted time could have showed scenes in different ways for example we could have included a scene of Frank and Charlie driving off in the car. In my opinion this issue was overcome by using the editing software and organising a photo shoot to take picture which we added to the credits at the end of the film which the film ‘the hangover’ influenced our film.
The main feedback that really affect us was the split screens and the timing of them as we wanted to show different images within the one frame, problems occurred when we realised that certain parts of the frame would remain when moving on the to the next scene and which was tricky to solve as whenever we would make a change to each individual shot the frame as a whole would change and the timing of each shot would be effected. We gradually manage to fix this problem over time as we focused on this issue until it was solved.
The storyboard was very important to have on hand while shooting, that is why the feedback we received for it while creating it helped us make it the best it could be. The main issue with our storyboard was certain shots were missing which interrupted with continuity as we were shooting these errors were corrected and maybe safety shots were taken just in case scenes didn’t look entirely right. Another problem we faced was there was too much repetitiveness and unnecessary shots of the same things. Instead we added cutaway shots of facial reactions this is shown in the drug swap.
I received a lot of my feedback when reaching the ancillary text stage where we could give our own create individual style in a poster and film review. The poster had many drafts before ending up with the final poster adhere to the audience’s feedbacks as the poster need to include a similar font which was used within our film or what fitted with the genre, also the language which was used had to be the same as the captions had to fit in with the film so the main task and ancillary task work as one whole project. There was also much positive feedback for my film review as it is short and to the point, which also allowed the audience to hear what the film is about, without any spoilers. The layout and the review looks like it belongs within the magazine. The image chosen was a good action shot and captures the characters personalities in that one frame. Which was exactly what I wanted my audience to gain whilst consuming the review and believe that the review is a real review with a film magazine. I learnt that receiving lots of feedback during the preproduction stages was vital, as at this stage it is not too late to make any necessary changes to your ideas. During editing the feedback we received helped us in problem solving that may have occurred or just help us to enhance our creative ability with the film. Overall Without feedback we our film would have become very narrow minded and very closed to new thing and may not have explored some of the creative influences that now exist.
Collecting positive and constructive feedback became challenging at some points due to a wide variety of different opinions, this was overcome by basing the decision of the majority and also deciding as a group. The feedback process started at our very first pitch as we wanted our film to be enticing and remember able, the first story pitch fell into the genre of romance which is quite simple and straight forward, as we wanted to make our film original so the idea of slapstick comedy was unusual and also by using no sound also our genre and included sub-titles. Initial feedback was given then tried to recreate our original story into something that would be straight forward to make.
The story of Switch shared similar humorous elements to “the hang over and superbad” as we tried to inflict these ideas into our film, however after the final story it seemed so flowing and simple. The positive feedback was that the Audience felt they could identify themselves with the characters, this signifies that film research in specific genres is vital. The only negative feedback which was given was that certain scenes could have been a bit more obvious and if not having restricted time could have showed scenes in different ways for example we could have included a scene of Frank and Charlie driving off in the car. In my opinion this issue was overcome by using the editing software and organising a photo shoot to take picture which we added to the credits at the end of the film which the film ‘the hangover’ influenced our film.
The main feedback that really affect us was the split screens and the timing of them as we wanted to show different images within the one frame, problems occurred when we realised that certain parts of the frame would remain when moving on the to the next scene and which was tricky to solve as whenever we would make a change to each individual shot the frame as a whole would change and the timing of each shot would be effected. We gradually manage to fix this problem over time as we focused on this issue until it was solved.
The storyboard was very important to have on hand while shooting, that is why the feedback we received for it while creating it helped us make it the best it could be. The main issue with our storyboard was certain shots were missing which interrupted with continuity as we were shooting these errors were corrected and maybe safety shots were taken just in case scenes didn’t look entirely right. Another problem we faced was there was too much repetitiveness and unnecessary shots of the same things. Instead we added cutaway shots of facial reactions this is shown in the drug swap.
I received a lot of my feedback when reaching the ancillary text stage where we could give our own create individual style in a poster and film review. The poster had many drafts before ending up with the final poster adhere to the audience’s feedbacks as the poster need to include a similar font which was used within our film or what fitted with the genre, also the language which was used had to be the same as the captions had to fit in with the film so the main task and ancillary task work as one whole project. There was also much positive feedback for my film review as it is short and to the point, which also allowed the audience to hear what the film is about, without any spoilers. The layout and the review looks like it belongs within the magazine. The image chosen was a good action shot and captures the characters personalities in that one frame. Which was exactly what I wanted my audience to gain whilst consuming the review and believe that the review is a real review with a film magazine. I learnt that receiving lots of feedback during the preproduction stages was vital, as at this stage it is not too late to make any necessary changes to your ideas. During editing the feedback we received helped us in problem solving that may have occurred or just help us to enhance our creative ability with the film. Overall Without feedback we our film would have become very narrow minded and very closed to new thing and may not have explored some of the creative influences that now exist.
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